Email is a faster, more cost efficient, easier way to keep YOUR brand in your clients mind.

Not many things divide opinion in the web design world quite like email. There are the purists out there who live and die by plain text, right through to those who swear by a nicely formatted HTML newsletter. But the fact is that if done correctly, email is one of the most effective forms of online marketing available.

Email Marketing Works

Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $57.67 for every dollar spent in 2008. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

Ok, perhaps you need more exact reasons;

• It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
• It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• Emails are a great way to get in closer contact with customers. It doesn't rely on your customer remembering to visit your site, or seeing a print advertisement.
• You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
• You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
• It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

So What Can WebXsposure Do For Your Email Marketing?

Getting your email to look great in all the major email clients can be a challenge at times. There are so many major email clients in use today, and each seem to have their own shortcoming and restrictions. It should be critical to ensure your designs come through looking great in as many clients as possible, but most services only do a check in 2 or 3. When WebXsposure designs to send your email marketing piece we generate screen shots of exactly how your email will look in all the major email clients Like Outlook 2007, Lotus Notes, Hotmail, Yahoo and more than a dozen others. Not only do we take screen shots of the design, but we'll take multiple versions with images on, images off and even how the design looks in the preview pane. We take a look at every angle to give your message the absolute best chance of arriving exactly way you approved it.

Personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. By adding a simple tag to the subject line or email content, We can dynamically convert these to real data, such as first name, last name, email address, etc for each recipient.

Our automated processes handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce.

Your email campaign can only succeed if your recipients are actually able to read it. Contracting WebXsposure to send your campaigns can have a big impact on the number of people receiving the emails. Due to our email marketing partnership, and the advance technology that we employ;

• Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognized as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.

• Monitoring of blacklists — We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.
• Specialized network of mail servers — our mail servers optimize email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.

• Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.

• We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.

Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day.

But wouldn’t you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?

Using an email service provider lets you avoid the mundane administrative work and concentrate on serving your customers better.