Keep Your Landing Page Tuned and Targeted

The more you update, the more reason people have to visit your page. A Marketing Sherpa eye-tracking study showed that consistently updating and tweaking content can increase traffic by 40 percent.

One of the most important things to update is pricing changes. A landing page that misquotes a price will frustrate and most likely turn off a prospect. In a recent survey, Enquiro found that users of B2B websites preferred to see pricing information but it is often unavailable. Supplying a price range may help customers determine if you are within their budget, without requiring you to list specific prices.

Finally, make sure that none of the links are broken and remove any outdated links.

Landing pages are the optimal way to provide your customers the information they need in one convenient location, and they can be the make and break for converting web clicks into clients. The good news is, they no longer have to take so much time, technical skill, and difficulty to set up  and maintain, and they can drastically improve your online marketing efforts.