Landing Pages Think Beyond The Click
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Content is an important part of a landing page,but knowing what to include and what to omit is very important. Your landing page should do one of three things—give your prospect reason to convert, enable them to do so, or resolve any concerns the prospect may have about converting. If any of the information on your page does not accomplish this, then it shouldn't be there.
A quick and important aside from discussing the tactics of a high converting landing page. No landing page, no matter how perfect you perceive it to be, is complete without some category of analytics installed. You landing page should be a living, breathing, and thus changing component of your marketing strategy. Without the ability to collect data, analyze that data, make changes suggested by that data, redeploy your landing with page with changes, collect more data, and start over again, your landing page has added nothing to your marketing growth. The site should provide relevant, focused, and detailed information about a specific product or service. It is most beneficial if this can be included on a single page. According to website optimization firm, Interactive Marketing Inc., this can increase conversion by 55 percent. This information should also be visible "above the fold," or without the need to scroll down. It is important to keep in mind who your audience is and make sure that the information you provide is relevant to them. This may mean you need to develop multiple landing pages for a single product. This will allow you to target your message to each specific audience. Landing pages, as mentioned earlier, have a purpose, either to ask people to buy or to provide them more information—to meet that goal, your page needs to have a call to action. This can be a simple button asking people to purchase a product or click to read a free report. The button should be clearly labeled and should explain what you want customers to do. Having a well designed page can heavily impact your conversion rate. Eye-tracking studies and other research have given online marketers new information about how users interact with websites. People tend to look at the upper left hand side first, then at the headline and then at the left side of the page. To maximize your success, the most important information should be in these positions. Additionally, the look and feel of your page should be consistent with your other marketing materials, and it should appear trustworthy. Users want to see a design that is consistent with the advertisement or link that brought them to your page so they know they're in the right place. If you change your advertising campaign, you should change your landing page as well.
The headline and page title on your landing page are very important. The page title is in the bar at the top of your web browser, and the headline is the biggest piece of text on the page. These two items have the greatest potential to impact your conversion rate. Include the keywords or phrases you used in the advertisement to get visitors to the site. Position these items where your eye travels first—the top left of the screen. You now know the key to developing an effective design and helpful content, but what if you don't have an in-house web designer or the resources to hire someone to design a landing page for every online marketing campaign? Luckily, WebXsposure has the perfect solution. The Grow as you Grow CMS Landing Page Solution
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The impression your site gives visitors is crucial. A Stanford study found that 46 percent of web sales are lost on sites lacking the critical elements to build trust. The number one reason people indicated they don't buy from a site is because it had an unprofessional look and feel that lacked credibility. Building this trust is crucial if you're trying to gather personal information about your websites users. The most common answer submitted on personal information forms online is Mickey Mouse. If you want fewer "Mickey Mouses" on your prospect list, this key is building trust. 
