Search Marketing How We Do It (PPC)
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It's Not A Set It And Forget It . . .We perform for you by bidding smart on the right keywords, and adjusting continuously to meet YOUR goals. Sounds pretty simple, right? It's not. And we'll need your help to accomplish the most optimal results. We'll need to find out whether it's best to optimize your campaigns based on Budget, Conversions, ROI, Ranking, or perhaps even a combination of all 4. So what exactly do all those do? Budget *More Clicks per Dollar*Extend Campaign Run-times Budget-based bidding maximizes the click count and ad exposure for a given PPC budget. On a daily basis your bids will be revised down to the keyword level. Each day your campaign keywords bids will be fine tuned based on the performance data collected. Keywords penalized by Google will be detected and it will be determined as to whether it's best to retain or abandon their usage to maintain profitability. We'll gets as close to spending the daily budget as possible without going over your pre-set limit. Extend Campaign Run-times If done properly, you can extend the run time of your campaigns without going over your preset daily spending limit. This can be done by seeking budget-conscious clicks to stretch out the campaign over the course of the day. Other bidding tools don’t endeavor to extend the campaign run time and may cause a campaign run out of budget in a few hours. Conversion *More ConversionsConversion bidding optimizes bids based on keyword performance. With this strategy im place, WebXsposure daily rebids to concentrate ad spending on the highest converting keywords, and reduces spending on keywords that don’t convert as often. The end result is more and more conversions over time. As with any good bidding strategy, we can select Rank Based bidding to fine tune your campaigns. Some of the options include setting values for guaranteed ranking or keyword bid price at the campaign, ad group or keyword levels. Keyword ROI *Only the Clicks You WantIn the ROI (Return on Investment) model, we will daily calculates bid prices to yield profitable conversions. Our primary goal here is that you will never miss a click that meets your ROI goals. By calculating conversion rates and optimal bid ceiling prices for each keyword, this option seeks the largest number of profitable conversions in a given time period (not budget). Here is how it works. We'll asks you for two input values: “Max Cost per Conversion” and “Conversion Value”. With this information, we'll calculate the average cost per conversion for each keyword based on the click through rate and cost per click. Next, we'll rebid daily, focusing on the keywords that demonstrate the rates of return you specified. Low performing keywords are demoted and unprofitable bidding is eliminated. It is important enough to state again that as with any good bidding strategy, you can select Rank Based bidding to fine tune your campaigns. Your options include setting values for guaranteed ranking or keyword bid price at the campaign, ad group or keyword levels. Rank
How will you know we are delivering these optimized results? |
*Visibility 
