Search Marketing Results Reporting
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Measurable Search Engine Marketing ResultsAll our search engine marketing (SEM) campaigns are designed to achieve superior and measurable results. This is especially true if the ROI is compared to other marketing mediums. When WebXsposure runs your SEM campaigns we focus on much more than simply obtaining top search rankings. All the Top 10 search positions in the world are meaningless if they do not result in leads, telephone calls, sales, or other meaningful actions.
Web Sites designed and deployed by WebXsposure all come with analytics code installed. If WebXsposure did not launch your site, we will request that you install this robust analytics program on all the pages of your website to ensure that the impact of all advertising efforts are measured. We take this approach for multiple reasons, one of which is that we want to provide you with the ability to monitor and track the return on your investment so you can see for yourself the value of an SEM campaign. Furthermore, when tweaking a campaign it is important to see where website visitors are traveling after reaching the homepage or landing page. If landing on the homepage, do they start looking at other pages? Do they make it to the checkout page then decide not to purchase? Do visitors browse but then decide to simply leave the website and go elsewhere? If landing on a targeted landing page, does the customer complete the desired action? These are all questions that can and should be answered by installing and monitoring an advanced analytics program. We take this one step further. Via a direct connection with Google and Yahoo data, we take the numbers and create data views that you just can't get anywhere else. These views allow us to "micro-analyze" your campaigns and keywords. You can view these reports at anytime. You can see performance trends over time for click counts, costs per click and conversions. Campaign comparison bar charts with up-to-date pay per click performance results, tabular report data, and more.  Instead of having to log into the two engines (Google & Yahoo) seperately, We have access to a console that allows us to see at a glance how Google and Yahoo campaign results compare. With side-by-side graphical data displays, we can make quick decisions about where to allocate budget. At your request, we will send you customized reports via email. We have total control over what data will be included in each customized report, how often it is generated and who gets a copy. Both performance summary and trend reports are customizable based on a variety of criteria. You simply let us know what level of detail for Account, Campaign and Keyword data, tracking account or keyword performance trends and performance summaries that you would like to review. The reports can be generated every day, weekly, or monthly. We can also generate one-time reports or base report generation on billing cycles.
What you don't know CAN hurt youKnowing visitors' browsing habits is only one step in the process. Tweaking a website based upon those habits is the next. An enormous benefit to a SEM campaign is how quickly adjustments can be made to a website in order to improve its functionality. If visitors are reaching a client’s homepage and then leaving the website, we can take steps to fix that. The end result is a larger number of sales and a higher ROI. |
