Sell Phone Marketing. Improved Communications. Increased Efficiency. It might sound unlikely on first hearing. How can a device with a 2 or 3-inch screen have anything like the same power to persuade as a broadcast TV ad reaching millions of people in their own home? There are several factors behind the answer. The first is media fragmentation. There are so many channels available to consumers now that programs capable of attracting a mass-market audience are few and far between. Consumers are also being bombarded with an increasing number of marketing messages, and becoming much more selective about the ones they pay any attention to. Which is why, if you take a slot in one of these programs, you can guarantee that many people watching it will simply skip through the ads on their hard disc PVR (Personal Video Recorder).
In an age where mobile phones sport ever-faster Web access, support for downloadable music and add-on applications, phone features like text messaging might seem downright old-fashioned.
That's why it all the more surprising that it's text messaging that remains users' must-have feature, according to a study released this week from Amplitude Research. [InternetNews.com]
The biggest factor, though, is the mobile phone itself. Consumers all over the developed world have come to rely on their mobile phone as the essential communications tool. They personalize it; they take it with them wherever they go; many of them can’t imagine living without it. All of which makes a well-planned mobile marketing campaign a very powerful tool indeed. Let's inspect a few facts; - Deliverability.
As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign. - Qualified Recipients:
Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products. - Flexibility.
With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (“Make a purchase within x hours, and receive a xx % discount!”), or clearing out overstock items before end of month. This is the new “Blue Light Special”! - Range of Use.
Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events, informing a client their item (car repair, etc) is ready, supplying customer with requested information (ie. Real Estate listing information and images), etc. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications. - Database Collection.
The most important part of the whole process is to get your customers' permission to send them text messages. It would be disastrous to have a customer feel like he was being spammed by you, and there are laws against it as well. Cell phones are very personal to people. This means that they will be extra unhappy if they receive unsolicited messages, but it also means that they will pay more attention to the messages that they agree to receive. This is what makes text message advertising so powerful. - Global Revenue.
According to the analyst, Informa Telecoms & Media, global revenues from mobile data services totaled US$102.1 billion in 2005. - Mobile Marketing Penetration.
Mobile marketing and advertising was worth a total of US$255 million in the US and Europe in 2005, but will grow to exceed US$1 billion by 2009, according to a May 2006 report from Visiongain. - Cell Phone Users.
According to Cellular Online there were 2 billion mobile users globally in April 2006, including 160 million in the US and 343 million in Europe. The No.1 mobile Country was China, with 300 million users. - SMS Messages.
According to Cellular Online 235 billion SMS messages were sent globally in the first quarter of 2006, an average of 36 texts per mobile user per month.
Since, carrying a cell phone is as common as carrying your wallet or
keys. Mobile text messaging has become the favored way to be in touch.
To keep customers coming back again and again, it is essential for
retailers, service companies, Real Estate agents, nightlife companies, nightclubs and bars as well as event
promoters to use this technology. Have you ever been at your venue and
thought to yourself "this is awesome, I wish it could be like this
every night?”. You can invite back the patrons that have already come
into your venue with text messaging. Mobile marketing reaches your
clientele immediately in a way that cannot be surpassed.
According to a recent report from JupiterResearch marketers are taking too long in their addition of mobile platforms. The report indicates that only about 20% of marketers are currently in the mobile space. According to Jupiter, the other 80% of marketers are missing the boat.
... Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers.
Attract and retain the best customers by integrating all marketing
mediums into a single personal touch point, your customer’s mobile
phone. With Mobile Marketing no longer just for big brands, small to medium sized businesses can have the same
capabilities at an extremely affordable price. By connecting one of our
modules to your keyword, you are instantly interacting directly with
your customers and prospects. We can facilitate your organization and
enhance your value and relationship with your most important clients.
Our Mobile Marketing service is simply the easiest and most inexpensive
way to integrate text messaging into your business.
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