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TXT Msg Marketing Real Estate Marketing
TXT Msg Marketing Real Estate Marketing
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PropertyTexts Real Estate Text Message Marketing Will Allow You To See Over The Competition and communicate with the audiences that are making up 74% of new home buyers today. Are you prepared for a new generation of "mobile" buyers?More people each day are using handheld devices to communicate -- sending text messages, surfing the web, and sending email.Are you capturing them? Are your listings optimized for a mobile world? PropertyTexts CellSigns will provide you with the advanced tools needed to establish you as the leader in your industry.
To illustrate the gap between the “new normal” of the younger home buyers and many agents today, NAR’s recent surveys of its members is telling: less than 25% of them use wireless email every day. Some 74% have never sent an instant message. Now ask yourself what percentage of 20-something-buyers is texting every hour? Therein lies the problem for the next few years. Even without other issues like poor home pricing or buyer qualification techniques amongst the current sales force, brokers are faced with deficient core technology skills that today’s buyers are requiring in their agents…." To bring home this point: buyers and sellers today communicate using advanced features of today’s cell phones. They make calls, but they also send and receive text messages. And photo messages. And video messages. And most of all: to them, it’s entirely normal to use their cell phone in these ways.  Now, consider that the average first time buyer is 31 years old. His cell phone is the only phone he owns. He uses it for text more than for talking. He surfs the web and he checks his email and he keeps up with friends and family in real-time by text. He’s not the one you’ll see blabbering on his cell phone in a restaurant or airport (unlike his mom or dad). Oh, and the first time home buyer purchased 41% of all homes last year in America.HOW MANY PEOPLE LOOK AT YOUR PROPERTY EVERYDAY, BUT YOU NEVER HEAR FROM THEM? With the PropertyTexts CellSigns Messaging service, you can now track and interact with the buyers by offering them INSTANT on the spot details and photos of the property. HOW MANY NEVER GET A FLYER SINCE THE BOX IS EMPTY OR TAKE FLYERS BUT NEVER CONTACT YOU ? PropertyTexts CellSigns allows you to have the buyers initiate the contact in a non intrusive way. The home buyer sends in a simple text message, and PropertyTexts responds with photos, pricing, and detailed information instantly to their cell phone! Additionally, PropertyTexts sends you, the Real Estate professional, the mobile number of the prospect instantly while they are still at the house. You can receive a text message or an email based on your preference. Now you can identify quality leads which normally would have just slipped through. With PropertyTexts, your potential buyers will be able to text message a property code which they get off of your yard sign (Text Home454 to 70734, for example) and immediately receive information about the property on their mobile phone. They will received such detailed information as 
... let’s see if we can’t look at the big picture. Why is it that, year after year, we still seem to get this “allergic reaction” to technology and change in the real estate industry. Certainly, this isn’t the first time I’ve heard such comments. Agents tell me this all the time in class. “Their clients” don’t use email. “Their clients” don’t do instant messaging. “Their marketplace” is much more “touchy feely” than looking at virtual tours. And “nobody I know” does that in our marketplace. [MFSeminars.com]"All I have to say is: If there are any real estate professionals out there having trouble competing with these neanderthals, then pack it in. You should be able to run circles around these so-called professionals faster than, well, you can send a text message!" And so in conclusion I can not help but to borrow once again from the pages at MfSeminars, from an article that brought me to my feet clapping, to my knees laughing, and to the conclusion that this tool we have invested in to offer this wide open market, is in fact - a gem, I offer the following; Does the fact that you may have been doing what you've been doing for so many years without the assistance of email, voice mail, virtual tours, wireless video, and (you knew I'd get to it) text message marketing, justify the argument NOT to embrace the technology? Does working in a specific marketplace provide protection against change? Will buyers and sellers give you a free pass just because you’ve never sent a text message before and never will? I doubt it. More likely, they’ll do what consumers always do: judge your service to be inferior - and for such poor reasons - and move on to someone who will. In your marketplace. Probably the same age as you. Who had the vision to imagine their success, instead of failure. To take a step forward with, rather than stamp their foot at, change."### |
