Out With The Old (Design) In With The New

You may have innumerable reasons to redesign. But ask for yourself a few questions. Are you satisfied with your current website? Does your website comply to current web standards? Are your visitors satisfied visiting your site? Is the website user friendly and easily navigable?

WebXsposure has redesigned poor quality, un optimized, limited growth potential, web site done by the other guys than the other guys have built websites, period. We've flipped an online eyesore, whether it's initial cost was $100 or $10,000, and produced a high quality website combining impeccable design standards with visually stunning and engaging websites.

There have also been many cases where a site that was great 5 years ago just does not cut it in todays web 2.0 arena. WebXsposure is ready to take your current website to the next level. We'll focus on your requirements and give your existing website a new look and feel. We follow strict web standards and make sure the new site is completely SEO friendly and attracts new visitors to your website.

As per market requirement our site Redesigns focus on Redesigning your website into a tool that can grow, expand, and adapt to the ever changing web space. You probably already have a website which was designed years back and does not comply to the current web standards. Traffic is not growing and what traffic DOES come down your side street is not interested in pulling over for a further look. WebXsposure will help you get back on the main highway and present your audience with a eye catching user friendly presentation that demands a second (and 3rd, and 4th) look.

• Don't embark on a website redesign only to keep up with the neighbors. Take the time to come up with quantifiable goals for your redesign. Clearly define the purpose of the redesign, and put it in writing. I have found a short document with the redesign's purpose to be invaluable. There is usually a very concrete reason for taking on a redesign, and being able to articulate it easily has saved me a lot of grief. What is currently working on your site, and what needs to change in the redesign? Review customer service calls and e-mails -- especially complaints. Conduct usability tests to identify specific redesign issues rather than speculate. Determine your goals and then execute accordingly.

• A website redesign is the best time for a content audit. Once you know more about your users' expectations and needs, start to review and reorganize your website content. After auditing your web content, you'll be able to assess the gaps between the current state of your website and the information architecture that will best serve your users. Content delivery is a top schedule-buster in nearly all redesign projects. Have a dedicated, client-side point person who gathers, modifies, writes, and delivers content on time. Don't underestimate the need for a content delivery plan.

• You wouldn't renovate your house without researching the city code, thinking about the needs of your family, or browsing magazines for inspiration. So, do your homework as well before jumping into a web redesign project. Find out as much as possible about the current state of your website by analyzing web traffic data and feedback from users. Also take the time to learn more about your target audience needs and expectations by setting up online surveys, focus groups, face-to-face interviews, or usability tests.

• If you plan to tear down the walls of your website, make sure you rebuild a compliant and functional web presence. Technologies, standards, and user expectations have changed a lot over the past few years.

• If your site is not usable, your online presence risks failure. Too often, usability issues are clouded by the requirements of the advertiser or investor. Do not make the mistake of designing for the wrong audience. Know your audience. Take great pains to ensure that the needs of the user are compatible with your business objectives.

• Don't try to do everything at once; you will drive yourself absolutely nuts. Redesign and launch in phases. In addition to allowing for realistic delivery goals, an iterative approach to launching also offers the chance for evaluation of the redesigned site so that changes can be incorporated.

• If you plan to fix your website information architecture, navigation, design, and content, you might want to kill two birds with one stone and couple your redesign with the implementation of a web content management system. Getting a site on a good CMS makes it easier to maintain and also enables it to seamlessly syndicate content. Beyond the power of syndicated content, a good CMS will make your next redesign implementation a breeze by separating content from design. Next time around, you will be able to focus only on redesigning the templates used by the application to produce on the fly the thousand of pages composing your website.