Thu, May 17, 2012

We Help Businesses Grow. 1 Click at a time.

search engine results page sponsored listings

Generally at the top (about 90% of the time, but not always), and down the right side column of major search engine results, you will find what the industry calls sponsored listings. Trust them or not, sponsored listings work. They work immediately, and they drive the majority of SERP (Search Engine Results Page) traffic.

A collection of terms attached to a single effort, driving quality traffic to your web site;

When your business depends on qualified visitors every month, you need pay-per-click advertising. The service is performance based - which means you only pay for real results. It's the quickest way to get in front of 1000's of potential customers every day.

building success via effective SEM SEM provides a quick and affordable way to capture highly qualified customers within minutes of setting up your ad campaign. It is the most effective and efficient way to choose specific search terms you need to be found under and pay only for those who click on your offer. The vast majority of clicks on a search engine are in the upper left hand corner of the results. Top placement within this area can generate massive traffic. We offer full service search engine positioning solutions for setup, management, conversions and reporting within the major search engine player, Google Adwords.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body SE Marketing Professional Organization (SEMPO) includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. The New York Times defines SEM as 'the practice of buying paid search listings'.

Marketers agree that the essence of a successful eMarketing campaign is getting the right people, in greater numbers to your web site. Search Marketing is that fundamental element of your Internet Marketing effort, driving more visitors and sales to your business every month. Search advertising is the most affordable way to grow your business!

SEO Links With SEM Links With PPC Nothing else guarantees you your desired search engine exposure and traffic. Pay-per-click advertising is just as important as organic search engine optimization. While search engine optimization works towards improving your ranking and your "free" organic search traffic, there are no guarantees. With pay-per-click advertising, you can get any amount of traffic and first page search engine exposure. How many visitors you receive is determine solely by the size of your monthly marketing budget, and the quality of your keyword campaigns.

As part of each PPC advertisement management service program, we perform a full suite of essential management services. Essential to your PPC success, but not limited to, your expert team will take care of;

  • Keyword Research and Organization: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords, and that all keywords are deployed within their most efficient campaign groups.
  • Creative Development: Our pay per click management includes custom and unique creative writing (titles and descriptions) to help target relevant clicks and therefore minimize waste and maximize conversion rates.
  • Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
  • Implement Campaign Tracking: We will work with you or your IT representative (many times, we have built or re-built our clients web presence, so this step is easily delivered in-house) to implement tracking codes which is essential to tracking conversions from your search engine marketing campaign.
  • Advertisement Submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.
  • PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
  • PPC Bid Management: We provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.
  • PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
  • Campaign Improvements: We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.
  • Creative Testing: We will perform periodic testing of new creative (titles and descriptions).

SEO Ranking Report

We will provide a monthly review and analysis of an search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC Accounts.

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  • Eastern Shore. Maryland. USA
  • Phone: (443) 239-2356
  • Office: (443) 295-3732
  • Toll Free: (877) 932-9416
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